Southwest Electolysis Lead Generation Case Study
We’ve worked with many companies in a variety of industries to generate leads: Home Design and Remodeling, Funeral Pre-Planning, Investment and Retirement; we do it all.
No one likes cold calling and weak leads can be just as bad. All of our leads are qualified and integrate instantly into your organization’s Customer Relations Management (CRM) software to allow your sales people to focus on what they do best: make sales.
Southwest Electrolysis & Spa is located in Fort Wayne, IN and offers services including electrolysis hair removal, massage therapy, micro-needeling, and much more.
Southwest Electrolysis & Spa was having issues generating new clients after the old ones were finished with their hair removal treatment packages. The business had tried Facebook ads in the past with little to no success due to poor targeting and uncompelling ad creatives.
We created a plan to target more relevant users and use Facebook Lead Ads to collect contact info without having to send people to their website. We originally focused their offering to a targeted audience and got a consistent lead generation that was not only substantially less expensive than their previous ad campaigns, it also had a higher rate of new client booking.
One of the main objections to their service was a lack of education on the part of the consumer including many misconceptions of the service such as pain. We decided that holding an open house event with a 10 minute free trial would eliminate many of those fears and questions on behalf of potential clients. We ran a second test to decrease the customer lead sign up cost: the ads run for the open house had a lead acquisition cost savings of 88.3%! Moreover, they had a 70%+ booking rate from these leads despite being run during the slowest sales quarter of the year.
Lead Acquisition Cost Savings
Leads Generated For Open House Event
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