eCommerce Case Study - Metallic Dice Games
Metallic Dice Games specializes in exotic dice sets used for Role Playing Games and other board games. When they first approached us, their only online source of sales was Etsy. Since we’ve been working together, they now generate 6 figures a year through their online store with the help of Google Ads, Facebook Ads, Email Campaign Management, Programmatic Display Ads, SEO Services and more.
While they had products that no one else had (gemstone dice, tungsten dice, etc.) they were having a hard time establishing a solid eCommerce presence on their original website. After designing them a new website, we were able to drastically increase their sales.
Kickstarter Project Summary
On top of building out a scalable eCommerce solution, they needed our help generating more sales through their Kickstarter campaigns. They had a long history of successful Kickstarters grossing $40K+ and we were brought on to take it to the next level.
For the Kickstarter Campaign, we utilized a variety of advertising channels (Facebook Ads, Display Advertising Ads, Email Campaigns, and more.)
Overall, we were able to achieve a 7.55x return on ad spend helping them generate $100,000 in Kickstarter sales in 30 days. (This figure does not include an additional bump in unanticipated website sales from the Kickstarter ads as well.) We were able to increase the number of pledges by over 500% compared to the 10+ prior Kickstarter projects.
Return On Ad Spend
Increase In Backers
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