eCommerce Case Study - Metallic Dice Games
Metallic Dice Games specializes in exotic dice sets used for Role Playing Games and other board games.
When they first approached us, their only source of online sales was through Etsy which hurt their bottom line with site commission fees. They now generate the majority of their revenue through their own online store and are growing monthly with the help of Google Ads, Facebook Ads, Email Campaign Management, Programmatic Display Ads, SEO Services and more.
Kickstarter Project Summary
On top of building out a scalable eCommerce solution, they needed our help generating more sales through their crowdfunded Kickstarter campaigns. They had a long history of successful Kickstarters grossing $40K+ and we were brought on to take it to the next level.
For the Kickstarter Campaign, we utilized a variety of advertising channels (Facebook Ads, Display Advertising Ads, Email Campaigns, and more.)
Proven Results
Overall, we were able to achieve a 7.55x return on ad spend helping them generate $100,000 in Kickstarter sales in 30 days. (This figure does not include an additional bump in unanticipated website sales from the Kickstarter ads as well.) We were able to increase the number of pledges by over 500% compared to the 10+ prior Kickstarter projects.
Return On Ad Spend
%
Increase In Backers
Kickstarter Sales
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